Rotam expands product distribution into Canada.
Rotam announced today that distribution is slated to begin in the Canadian agricultural market. In the short term, the company will focus on expanding the reach of the Cibus™ SU Canola™ products into Canada. Geoff Trimble, formerly the agro manager of Neepawa Gladstone Coop, will support sales of SU Canola and other Rotam products in Canada.
SU Canola is a non-transgenic (non-GM) sulfonylurea (SU) herbicide tolerant canola that has exceptional broadleaf weed control and excellent crop safety in an easy-to-use package. The system provides sound stewardship options to help manage glyphosate resistant weeds.
“SU Canola is an exciting product for the Canadian canola market,” said Tom Chavez, vice president of global marketing and business communication for Rotam. “We are eager to introduce this non-transgenic herbicide-tolerant canola product to Canada and we are actively pursuing Canadian registrations for other Rotam crop protection products.”
Rotam is working with Canadian distributors to get SU Canola to the grower market. Rotam plans to bring their entire portfolio of crop protection products into Canada.
Rotam has a combined effort with Cibusä to offer growers valuable, non-GMO hybrids that provide an exciting option for weed control. For more information about SU Canola, visit http://www.cibuscanola.com/.
About RotamRotam (www.rotam.com) is a fast-growing international organization operating in Crop Protection, Turf & Ornamental, Public Health and Veterinary sectors. Excellence and innovation may not be what you first associate with off-patent crop protection chemistry, but that’s exactly what Rotam stands for. State-of-the-art facilities house our research and development, while our global registration and manufacturing draw on the highest caliber expertise. Our product development teams pioneer the use of innovative technologies to remove impurities, improve safety and enhance delivery systems. We work on a global platform, but offer local crop protection solutions. Rotam has a worldwide presence with direct operations in over 60 countries, with a corporate office in Hong Kong, principal manufacturing base in China and operations split into 9 regions.